How a CRM Can Drive Brand Awareness for Your Business

Increasing your brand awareness is critical to the growth of your business and therefore, should be an essential aspect of your sales and marketing strategy.

What is CRM?

CRM stands for Customer Relationship Management. An effective CRM system can be used to create, manage and track a business’ interactions with current and potential customers; build relationships and streamline processes so that they can increase sales, improve customer service and ultimately, increase profitability.

A 2018 report by Gartner revealed that CRM software venues have now overtaken database management systems to become the largest of all the software markets, meaning that a

Customer Relationship Management System is an incredibly important tool for every business; it will help foster customer loyalty and forge it into healthy revenue.

The Importance of Brand Awareness

Brand Awareness relates to how well a consumer recognizes a product by its name and how familiar your target audience is with your brand. Creating strong brand awareness is key to promoting a new product or reviving an older or existing brand and, although brand awareness cannot be truly measured, it can create association and build brand equity.

So, if you have a CRM system in place, you will be able to drive better and more effective brand awareness for your business.

1. Targeting

By using a CRM system, you can achieve more focused, targeted marketing. Your CRM will contain certain information on your customer’ behavior and preferences, meaning you will be able to take more informed actions to improve prospect awareness and customer satisfaction.

2. Personalised Content

CRM systems allow you to personalize content you wish to send to a targeted audience. You can address customers by their names, know beforehand what company they work for and which position they hold, as well as what type of services would be more suitable to them. All of these can help tailor your content, grab customers’ attention and shape the entire communication to suit a particular targeted market. In turn, this can create improved response rates, stronger brand perception and increased revenue.

3. Successful Campaigns

One of the most important aspects of marketing, is finding out which campaigns were successful and which weren’t. With a CRM system, you can do just that and take out all the guesswork and opinions. Once you find out which campaigns were the best performing, you can recycle the most successful ones for new contacts and audiences. In turn, this leads to marketing costs going down and lead conversions going up!

“In a world where consumers rely on extensive research and others’ opinions before making a simple purchase, brand trust is everything!”

With Zoho CRM, you can engage with your prospects and customers on a more personal level, anticipate your customers wishes and surprise them with knowing what they are interested in.

Reliability, Flexibility, Consistency

There are plenty of different CRMs on the market, which are tailored to suit different types of businesses. However, Zoho CRM combines reliability, flexibility and consistency and has an array of benefits for all business types:

• Competitive pricing – packages to suit every business

• User Experience – easy to use with added detailed features

• Customisation – personalization to suit your business

• Sales Alerts – notifications and activity for potential sales leads

• Automation – can track, forecast and produce lead management

Why Choose CRM Socius?

To date, CRM Socius have delivered over 600 projects using Zoho Consultancy and Development. It is our prerogative to understand your business goals, and then implement solutions to improve your process, increase efficiency and grow your revenue. Get in touch with our specialist team today to find out more.